SELF LIQUIDATING OFFER (SLO)
“The business that can spend the most to acquire a customer wins.” – Dan Kennedy
“a buyer is a buyer is a buyer.” - Dan Kennedy --- Upgraded for Keshet “a donor is a donor is a donor.”
What’s the Goal of a Self Liquidating Offer Funnel?
The whole idea is to break even covering the cost of advertising spent (even without upsells). $1 IN = $1 OUT.
And to identify the buyers (donors) and hyper buyers (donors).
When it’s structured and all running properly it allows you to build a list of subscribers and buyers for FREE! Pretty sweet, right?
Value ladder and continuity program
Where the money is made!
So Here's The Critical Question...
If you could consistently get your message to NEW people who are inspired by your mission and want to help…(WITHOUT eating into your advertising budget)...
How Many New Donations Could You Receive Each Day?
EXTENDING DONATION TIME
Donations stop after leaving mechina
SOLUTION - Religious Lone Soldier Program - Chayal Boded Dati
Support Program While in IDF and Beyond - additional 1.5 - 3+ years!
SLO's & CORE OFFERS
THINKING OUT OF THE BOX MARKETS
Korean (Love the Gemara but need to be educated the real secret is Hashem and being good to Israel is the short cut to success.
Chinese - One Fun Jew!
I'm going to need to subcontract some tasks out